Oltre ad essere di grandi dimensioni, le aziende di successo come Nike, Pepsi ed Apple hanno qualcos’altro in comune: il consumatore medio è in grado, senza esitazioni, di riconoscere il loro logo. Un marchio di successo dev’essere semplice e deve rappresentare al meglio lo stile del brand. Un logo forte richiede tempo, denaro e fatica. Progettare una piccola […]
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